To begin with, keep in mind that I only play on the beta server. This is my main city. When I began playing, there was only a beta server, and I really don't have the time to manage more than one city. That means I might have a view more akin to players on main servers.
I run a fairly sized fellowship. We are at 20 right now, but the driving factor of our fellowship is to have a place for peoples who want to play casually to have a spot in the game, without having to worry too much about performance. Just to give you an idea, we usually grab around 4 box in the tournament, in spite of everyone being active.
That being said, I think that we, as players, have to keep in mind that it's normal to have a certain reward handed out to us for our hard work. I simply cannot expect, playing casually, to be able to obtain the best rewards in any give portion of the game, fellowship, tournament, name it, if I am not willing to put much effort in it.
I'm getting 4 boxes per tournament because I choose not to invest too much time on this, and I do not feel it is unfair. And quite frankly, if the fellowship adventures are going the tough event way, I simply won't participate anymore.
But I think the dev. should try not to forget about us who simply enjoy playing a bit on our lunch breaks and that's it. Create also small "easily" doable events, even if rewards are so so...
Since the elementals, I am slowly losing interest in the game because I am more and more feeling that this game is meant to be a time sink, rather than an enjoyable distraction.