missing easy NH on worldmap is not an excuse for leaving half of the playerbase without an option that is working fine for another half of playerbase.
Worldmap NH can be added afterwards, and it is very easy to do with a single button in the HUD that would switch visiting vs giving NH on click. And it would be even better than in mobile app.
You miss the whole point of an AB test,
In an AB test you build a theory, set the parameters, and then analyze the results, if the results match your theory it's a succes, if it doesnt you start to figure out why it deviates (in both positive and negative ways)
Lets assume this example, we thought this change would be amazing, roll it out now, but if it's true the results of the AB test do not match the theory, then what makes you "sure" that the next change that fixes all will actually fix it without another A/B test?
In the past x many years we have screamed so many times do not release somthing thats broken, not that the listen we schream the should ignore the results and release it anyways?
I don't think you are right at all. Seasoned players stopped doing NH a long time ago, if they do not play in the app at all. And now, those how get the new NH features restarted to do again. So the A-B test should show a result in favor of the new feature, not a negative impact.
Obviously the new style of NH for all neighbor would be desirable, but not necessarily will result that all neighbor get a NH again. I don't do it in the app either, because I used to spend the extra coins on KP. But the new endless events ask me to buy KP endlessly, so I try to slow down the inflation of KP. And I don't need coins for anything else.
In this case you ignore a huge part of the player base, the player base includes everyone, not just seasoned players, also beginners and moderatly seasoned players. but the example I gave that was prevalent on our live server was actually from seasoned players.
Yes they ignore the world map, but many friendly players do/did not ignore regular players.
Yes the world map is a hassle, no doubt about that thats why those players only after doing the fellowship help only players that on a regular bases return the favor and ignore the others.
but with this change if those players fell from the list they were now ignored.
Your personal situation and those close around you arent always everyones experience, so it's important to understand that the game has a lot more players, players with different goals, and playstyles than your own. resulting in different results when those are counted into the equasion as well.