Arayla
Well-Known Member
Goal: increase new player retention rate during the critical first few days.
Mechanism: Place new player near active NH player. Active NH player provides NH (especially if we guaranteed a chest to be found there if the new player's first week on the map). If new player does not increase score on 3 out of the next 6 days (there should be metrics in place to see if this in a good forecast for becoming an inactive new player), new player is moved to outermost ring or at a minimum to a less-desirable location, regardless of their "Allow automatic movement" setting. This frees up the hotspot to be given to another new player.
Reason: Increasing the player base is critical to the future success of the game. Existing players creating accounts on multiple servers is great, but inherently has a limited revenue stream compared to keeping them and adding new players. New players who start the game in an inactive area have more difficulties trading and receiving NH.
Definitions:
"New player" - one who does not have an account on a different server; new to Elvenar.
"Active NH player" - one who frequently provides NH to cities regardless of FS membership.
"Active player" - Chapter > 1 AND (used the trader within the past 5 days OR provided NH outside their FS within the past 5 days OR increased their score within the past 5 days)
"Near a player" - within the first three rings so that the new player can quickly establish a NH relationship.
Suggestion for measurement:
Use a weighted moving average over the past 30 days that favors the most recent days of this formula:
Daily count of NH given by active player to other active player cities that are not in the FS with the player within an area that is the smaller of the player's discovered area or first 7 rings
divided by
Daily count of active player cities that are not in the FS with the player within an area that is the smaller of the player's discovered area or first 7 rings
Mechanism: Place new player near active NH player. Active NH player provides NH (especially if we guaranteed a chest to be found there if the new player's first week on the map). If new player does not increase score on 3 out of the next 6 days (there should be metrics in place to see if this in a good forecast for becoming an inactive new player), new player is moved to outermost ring or at a minimum to a less-desirable location, regardless of their "Allow automatic movement" setting. This frees up the hotspot to be given to another new player.
Reason: Increasing the player base is critical to the future success of the game. Existing players creating accounts on multiple servers is great, but inherently has a limited revenue stream compared to keeping them and adding new players. New players who start the game in an inactive area have more difficulties trading and receiving NH.
Definitions:
"New player" - one who does not have an account on a different server; new to Elvenar.
"Active NH player" - one who frequently provides NH to cities regardless of FS membership.
"Active player" - Chapter > 1 AND (used the trader within the past 5 days OR provided NH outside their FS within the past 5 days OR increased their score within the past 5 days)
"Near a player" - within the first three rings so that the new player can quickly establish a NH relationship.
Suggestion for measurement:
Use a weighted moving average over the past 30 days that favors the most recent days of this formula:
Daily count of NH given by active player to other active player cities that are not in the FS with the player within an area that is the smaller of the player's discovered area or first 7 rings
divided by
Daily count of active player cities that are not in the FS with the player within an area that is the smaller of the player's discovered area or first 7 rings
