The concept of this online-multiplayer-game is pretty easy:
Dress your Barbie-Doll well, comb its hair, paint your little pink pony green, plant some tomatoes on your green little farm ... much more you cant do to earn some points and advance in ranking.
I dressed my Barbie-Doll well, combed its hair, painted my little pink pony green, planted some tomatoes on my green little farm - so I advanced within 6 days from position 2500 where I started on Monday evening, up to position 250 ...
It's only a question of collecting coins, relics, goods ... nothing you can do/change with strategy.
The 'standard answer' always is, that all must be patient, because it's an early 'beta'. Maybe, and patience is provided by all players I think, but progress/advance in game development within a whole week was zero (0), so it can be estimated that already in the year 2525 something would happen. Or not.
Sure, nobody is obligated to play a game he finds boring, and as for me, they asked me for play the beta to write a review ... so some day's more I wanna stay, but I say it clearly: dressing online dolls and painting ponies is not what I expect from an online-multiplayer-game of the year 2015.
As various players just pointed it out, missing communication between developers and players, so that players of the beta can get an idea what's goin' on, what's comin' next, doesn't make it easier and testing/playing nicer.
Best regards,
Extranjero