[...] And 80 EUR for 3 artifacts? What on earth are they thinking? [...]
let's say 1000 packages of artifacts were bought for 80 EUR = 80.000 EUR
I suppose that if the price would be like 1 EUR / per 1 artifact IG would collect (from new players) like 9 artifacts = 9 EUR x 100.000 players = around 1 mln EUR
That above would be the real Black Friday =)
Not only new players would buy those artifacts (which have 1'st lvl building from academy) but also:
a) players which have one or more evolving buildings on medium level
b) players which assume they will get in next event building and want to have artifacts for "black hour"
c) players which would like to change artifacts to spell fragments